It’s getting busy around here: GDC is just around the corner, Zynga has launched its own independent platform, and it’s time for us to take a look at the top 25 Facebook games of March 2012.
We start with the top 25 games by daily active users (which is the best way to gauge a title’s core audience), where just over half of the games on this month’s list saw gains. The largest gain belongs to newcomer Sultan Bubble from Playmonk, which launched in February and is still showing a steady increase of DAU. King.com’s Bubble Witch Saga, which showed the second-largest gain, is also showing steady DAU increase and may very well break into the top five next month if its DAU increase rate remains consistent. The largest losses for the month belonged to CastleVille and CityVille, respectively.
Now on to monthly active users, which measures a game’s overall reach. Even though it lost almost a million MAU, CityVille continues to lead the pack by several lengths. Hidden Chronicles moved into third place thanks to the largest MAU gain of the month. Only eight titles still on the chart lost ground this month, though Adventure World, Ravensky City and Hanging With Friends were all knocked off our rankings entirely. Fruit Ninja Frenzy makes the rankings this month, having grown in leaps and bounds since early February. It’s our second-largest MAU gain on the list, and doesn’t seem to be showing any sign of slowing down.
Looking at the top 25 rankings chart, “top” games now require 1.3 million DAU to break onto the top 25 rankings chart. That’s well up from December, where games needed roughly a million DAU in order to make an appearance; five games meet that number and are sitting just outside of the top 25. What will be interesting to see in the next month is whether or not Zynga’s games show dramatic rank changes, now that the company has launched its independent platform Zynga.com, which could potentially lure players away from Facebook by teasing a faster play experience.
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