On Zynga.com, it pays to be helpful. When you send help to another player on Zynga.com you add to your Helpfulness score and overall Helpfulness rank. This score and rank are displayed on your profile page in pretty orange boxes so everyone knows you clobbered them with kindness.
The helps you've given last for just 7 days, meaning you can't rest on your laurels. Maintaining your Helpfulness Score will take continued effort on your part. If you stop helping other players, your score and rank will sink, so keep at it.
For a more detailed explanation, be sure to read the Official Guide: Helps + The Helpfulness Score in the Zynga.com forum. In the meantime, keep kindly clobbering your zFriends on Zynga.com!
Playfully,
The Zynga.com Crew
The Zynga.com Crew
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