Today I’m happy to share that our latest mobile social game Scramble With Friends is continuing the ‘With Friends’ franchise phenomenon in just the first two weeks after launching. Currently, over seven million Scramble With Friends rounds are played each day, with players finding an average of 30 words per round. Players are embracing the key strategy elements in Scramble With Friends, unscrambling 50 million five-letter words each day and choosing the “inspiration” boost 50% of the time to increase their score.
It’s great to see that our players are embracing Scramble with Friends, the same way they fell in love with Words With Friends and Hanging With Friends. The games we’ve created in the ‘With Friends’ franchise are fun, social, and high-quality. We’re continuing to invest in the ‘With Friends’ franchise, bringing the games across multiple platforms and enabling our players to connect with their friends whenever and wherever they want.
Scramble with Friends is only the most recent example of how Zynga is innovating in mobile social games and bringing new ways for players to connect with friends wherever they are and whenever they want. Now boasting four titles in the ‘With Friends’ franchise, these games capture an audience that bridges both early and late adopters because the games combine the love of classic word games with the ability to connect with friends whenever and wherever players want. They have become a phenomenon that has captivated millions of players – from celebrities to athletes – through new, social twists on beloved “mind” games.
Scramble With Friends is a made-for-mobile game where players compete against opponents to beat the clock and find as many words as possible on the game board. Each match consists of three rounds of two-minutes, and the player with the highest point total at the end wins. The game is social, simple, fast, and bonus-packed, and it takes Zynga’s original Scramble game to a new, enhanced level of social word play.
Scramble With Friends is available for free on the App Store on iPhone and iPod touch:http://itunes.apple.com/us/app/scramble-with-friends-free/id485084223?mt=8.
-David Ko, Chief Mobile Officer
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